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Anua and Medicube are the top-growing skincare brands in the US per Spate.
May 28, 2025
By: Lianna Albrizio
Associate Editor
Korean Beauty (K-Beauty) is having a moment. The category’s “je ne sais quoi” in skincare has beauty enthusiasts flocking to two particular brands: Anua and Medicube. The brands take the crown as the moment’s top-growing skincare brands in the US per New York City-based trend tracker Spate’s Popularity Index. Medicube Known for its six-in-one skin tool, Medicube has an army of fans pining after its beloved skincare products, too. According to analysts, the brand has seen massive grow...
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